Many business owners are always hunting for the next "new" lead. But the truth is, your biggest opportunity is likely sitting in your list of old leads. These are people who already know your name and have shown interest in the past. They just need a little nudge to come back.

1. The "Resurrection" Campaign

Sometimes a lead didn't buy because the timing wasn't right. Maybe they were busy, or they didn't have the budget last year. By sending a simple, automated "Check-in" message, you remind them that you are still here to help. Often, this is all it takes to turn a "dead" lead into a "sold" customer.

2. The Power of the Special Offer

You can use Click Converter to send a bulk text to everyone who didn't buy in the last six months. Offering a "Former Client Discount" or a "New Year Special" creates excitement. Since you aren't paying for new ads to reach these people, every dollar you make from this list is pure profit.

3. The "9-Word" Strategy

You don't need to write a long, complicated newsletter. In fact, short messages work better. A simple text like: "Are you still looking to get your [Service] done?" feels like a personal reach-out. It starts a conversation instead of looking like a generic advertisement. People love to reply to simple, honest questions.

4. Automate the Follow-Up

Once you send your re-engagement message, our system handles the replies. If they say "Yes," the system can automatically send them a booking link. If they aren't interested, the system can remove them from the list. It’s a hands-off way to generate a massive surge in sales over a single weekend.

Why Old Leads are Better

• No Cost: You already have their contact info.

• Trust: They already know who you are.

• Speed: They are often ready to buy quickly because they've thought about it before.