What Is a CRM and Why Does Your Small Business Need One?
Delve into the transformative impact of artificial intelligence on HR SaaS platforms.
Jeanette Lia
December 18, 2024
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If you run a small business, you’ve probably heard the term CRM—but what does it mean?
CRM stands for Customer Relationship Management. It’s a tool that helps you keep track of your customers, leads, and all the conversations you have with them. Think of it as your digital notebook for keeping everything in one place.
Instead of writing down names and phone numbers in a diary or spreadsheet, a CRM keeps everything neat and tidy. It shows you who your customers are, what they’ve asked for, and when to follow up.
Why do small businesses need one?
It saves time
You don’t forget to follow up
It helps you give better service
It can grow with your business
A good CRM means you’ll always know what your customers need—and that keeps them coming back.
